SEO and AEO in one managed programme
This is the service we sell. It covers classic Google rankings and visibility in AI answers, in one engagement. The assistants we check are ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. It is for mid-market service businesses in the UK, the US, Australia and Germany, and for large enterprises in Kenya, Nigeria, Botswana and Zimbabwe.
What the programme covers
Search engine optimisation
The Google half is ordinary, necessary SEO. Important pages return their text in the HTML. Each page has one title, one description and a canonical URL. Headings and internal links make the site followable. robots.txt, the sitemap and the 404s match the pages that exist. Copy answers the query. We do not add words to hit a count.
Answer engine optimisation
Answer engine optimisation is the work of being the business an assistant names. We start from the questions a buyer asks, check whether the assistants already name you, and publish a small number of pages that answer those questions in plain language. A person edits them. Each month we record the prompts, the assistants, the date, and whether you were named.
The other names for the same citation work
AI search optimisation and generative engine optimisation (GEO) are other labels for that citation work. We use answer engine optimisation. Getting cited by ChatGPT is one outcome we look for, when the answer is true. Google AI Overviews optimisation is part of the same check, not a separate product. Copilot is on the same list. We do not treat any of these names as a guarantee.
What we will not do
- Guarantee a ranking, a citation, or a traffic number.
- Promise links from Forbes, TechCrunch, or any other named publication.
- Publish unreviewed pages onto your site at a fixed daily quota.
- Sell the AI-answer work as a replacement for Google rankings.
The answer engine optimisation page and the SEO page explain each half. Fees for the combined programme are on the pricing page.
Who it is for
The fit is a mid-market service business in the UK, the US, Australia or Germany, usually about 10 to 200 people, or a large enterprise in Kenya, Nigeria, Botswana or Zimbabwe. Typical work is professional services, industrial and commercial supply, education and training, and similar firms where a buyer compares a few names before they call. One person on your side needs to confirm facts and approve copy. The company itself is in Johannesburg.
If you are an agency wanting to resell this, read the white-label page. That offer is secondary.
Questions
Is this an SEO agency or an AEO agency?
Both. The managed programme is SEO and AEO together: classic Google rankings, and visibility in AI answers. We do not sell the citation work as a substitute for search.
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) and AI search optimisation are other names for the citation side of this work. We call that side answer engine optimisation. It is included in the same programme as the Google ranking work.
Which assistants do you check?
ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. We say which one we checked. We do not claim a result on an assistant we did not look at.
Do you guarantee a ranking or a citation?
No. Google and the assistants change. We will not promise a position, a citation, a traffic number, or a placement in a named publication.