How to get your business recommended by ChatGPT
2026-09-30
A practical sequence for service businesses that want ChatGPT to mention them, without fake statistics or guaranteed placements.
Insights
Notes on answer engine optimisation for service businesses. We publish when we have something specific to say. We do not publish filler to hit a quota.
What is answer engine optimisation (AEO), and how is it different from SEO?
2026-09-30
A plain-language explanation of answer engine optimisation, how it differs from SEO, and what a service business can do without invented statistics.