Find the questions
We write down the questions a buyer actually asks: who to hire, who is credible in a city or a country, and how you compare with the names already being recommended.
SEO and AEO agency
SEO and AEO in one managed programme.
Classic Google rankings, plus visibility and citations in AI answers. We work on ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. iShack Innovation Consultancy is based in Johannesburg and serves clients in the UK, the US, Australia, Europe and across Africa.
The problem
Buyers still search Google, and they also ask ChatGPT, Perplexity, Gemini, Google’s AI Overviews or Copilot. A ranking without a citation misses the assistant. A citation without a page that can rank misses the search. The programme does both.
Most company sites were built for a person scanning ten blue links. Assistants need something more specific: a clear identity, pages that answer the question in plain language, and HTML that a crawler can read without executing a script. A site that only appears after JavaScript runs is often invisible to the systems you now need to be cited by.
What we do
Make the site rankable
We tidy titles, canonicals, internal links and the HTML a crawler can read. Structured data is added only where the facts are real. We do not invent an address or a phone number.
Publish pages that can rank and be cited
We draft a small number of pages that answer those questions. A person edits them before they go live. We do not run an unattended publishing machine on your domain.
Report rankings and citations
Each month we record how the pages show in Google, whether you were mentioned, who was mentioned instead, and which page was cited. We do not turn that into a vanity percentage.
Read how the SEO and AEO programme works. Answer engine optimisation and search are the two halves.
How an engagement works
Review
We look at a handful of buyer questions in the assistants your customers use, and at whether your site can be read without JavaScript. That review is free.
Plan
If the work is worth doing, we agree the market, the questions, and which plan fits. Starter and Growth have published starting prices. Scale is scoped.
Monthly work
We fix what blocks rankings and citations, publish the agreed pages, and send the monthly note. You approve anything that carries your name.
What it costs
Fees are in US dollars. Starter and Growth have published starting prices. Scale is quoted.
Starter
From USD 1,500 a month
SEO and AEO for one service business in one country, getting the foundations in place.
Growth
From USD 2,500 a month
SEO and AEO for a busier site, a second market, or a wider set of services.
Scale
By quote
SEO and AEO for several brands, several countries, or a market that needs original research.
See the full price list, including the self-serve audit plans if you want software rather than a managed service.
Client results
These engagements are anonymised. Names and fees stay off the page until a client approves publication. Each result is to August 2026.
An industrial bearings and power-transmission distributor
to August 2026
- Target keywords on Google page one went from 5 to 51 of 56 tracked.
- Google Search clicks roughly doubled over the engagement.
- Leads and sales enquiries from organic search rose from 118 to 273 per quarter.
- About 270 visits a month now arrive from AI assistants such as ChatGPT.
A private further-education and training college
to August 2026
- Target keywords on page one went from 7 to 44 of 51 tracked.
- Visitors arriving from AI assistants are converting (233 AI-referred visits and 6 conversions in August 2026).
A property-investment education brand in the same education group
to August 2026
- Target keywords on page one went from 6 to 16 of 22 tracked.
Figures from iShack client reports (Google Search Console, GA4 and rank tracking), August 2026.
Questions we are asked
What is the managed programme?
SEO and AEO in one engagement: classic Google rankings, and answer engine optimisation so an assistant can cite you. AI search optimisation and generative engine optimisation (GEO) are other names for the citation side. The assistants we check are ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot.
Who is the managed service for?
Mid-market service businesses in the UK, the US, Australia and Germany, usually with about 10 to 200 people, and large enterprises in Kenya, Nigeria, Botswana and Zimbabwe. A person at the company needs to approve what we publish.
What do you actually do each month?
We agree the buyer questions and the Google queries that matter, fix the pages those systems need to read, and publish a small number of pages that can rank and be quoted. A person edits anything that goes on your site. You get a monthly note of rankings and of what was cited.
How much does it cost?
Starter is from USD 1,500 a month. Growth is from USD 2,500 a month. Scale is quoted. Nothing on this site is a guarantee of citations or rankings.
Do you guarantee Forbes, TechCrunch or a number of backlinks?
No. We do not sell guaranteed placements, and we do not promise coverage in any particular publication. Editorial mentions are pitched only when there is a real story, and the outcome is not guaranteed.
Is there a free way to start?
Yes. Book a free AI visibility review and we will look at how you show up for a handful of buyer questions. If you want a technical pass of a URL first, the free site audit is still on this website.
Start with the review
Bring one website and the market you sell in. We will tell you whether assistants already name you, and what is in the way if they do not.
Agencies: the white-label offer is secondary for now. The page is still there if you want to talk about it. The service we are selling today is the SEO and AEO programme above.